Commoditisation - What is it? How does it work? Why should you be bothered?

Neil Denny of Mogers Solicitors, in Bath, www.mogers.co.uk , delivered a talk on the 10th September about the need for business to build relationships and add value. This is part 3, looking at the issue of Commoditisation, what it is, how it works and why you should be bothered.

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